Serenety Hanley
This Spring, I was honored to be named a 2012 Innovator of the Year by Campaigns & Elections for my work to include more citizens in the political process through new technologies. I’ve also been a guest lecturer at Georgetown University School of Continuing Studies, the Women’s Campaign School at Yale, and a trainer for the International Republican Institute Women’s Campaign School.
Career highlights:
* First woman to hold the title of White House Internet Director
* First Director of the Office of Web Communications at the Environmental Protection Agency
* First Director of Political Technology at the Republican National Committee
I bring over 13 years of experience developing and implementing online grassroots programs and political technologies to Grassroots Targeting as the Vice President.
Prior to Grassroots Targeting, I had the honor of serving President George W. Bush as the first woman to hold the title of White House Internet Director, and as the first Director of the Office of Web Communications at the Environmental Protection Agency.
In what seems like another life, I was the first Director of Political Technology at the Republican National Committee where I developed and managed innovative and first-its-kind political technology projects, including:
* The award-winning GOPTeamLeader.com volunteer website which was the first “gamified” political web site that awarded points for recognition and redemption,
* Voter Vault - the first online national voter database, and
* The groundbreaking Wireless 72 Hour get-out-the-vote program - the first wireless precinct reporting application and program to track voter turnout, synch with Voter Vault and thus leverage volunteer calls and door knocks on Election Day.
Last century, I started my political career as a project manager at Targeted Creative Communications. Today, I’m the proud mother of a rambunctious boy and a self-confessed tech geek who occasionally is lucky enough to attend NASA Socials.
